Customers First
Above all else, KRV exists to serve its riders and customers. All people are valuable, and worthy of our time, attention and concern. We therefore treat each customer encounter as our highest calling seeking to provide them a friendly, intelligent, and rewarding customer experience.

Business Excellence
KRV seeks to run highly profitable stores that implement best business practices in all arenas, from ordering to receiving, from merchandising to advertising, from website sales to online community, from customer service to events and travel. KRV will seek to pursue high efficiency and profitability so that our customers and employees can share in our success.

Working Hard - Have Fun
We understand that our best work can only come to life in a healthy and fun work environment that encourages honest communication, healthy conflict resolution, laughter, individuality, spontaneity and more. Additionally, we guard against becoming armchair retailers, encouraging our associates to jump on a board and lay out a deep carve.  Maintaining our riding passion is good for the overall stoke, credibility, and success of KRV.

Give Back
KRV recognizes that one of our most precious assets is the community that is formed around each store. Unlike many businesses, ride shops become a congregation point for youth, many in search of identity and direction. We will acknowledge this role with honesty and accept our role as mentors with intentionality. Additionally we will seek to serve this community through activities such as contests, sports related travel, exhibitions, parties and other forms of community involvement.

Let us know how we are doing.